NCAA Stars: Pay Them For Jersey Sales
I’m not a pay-for-play guy, but anyone who knows me well knows that I advocate that elite college athletes whose jerseys are being sold at retail, get a piece of the pie.
For years, the NCAA has turned a blind eye to the fact that its member institutions give the Nikes [NKE 60.61 -0.61 (-1%) ], Adidases [ADDDF 56.65 — UNCH (0) ] and Under Armours [UA 33.71 -0.10 (-0.3%) ] of the world specific numbers that match up to their best players. The schools know the reality of the situation, which is that numbers that correspond to the stars will sell better than a generic No. 1.
And just because the NCAA forbids the selling of the jerseys with the names on the back doesn’t mean you can cut the player out of the equation. Everyone knows what’s going on.
cnbc.com
8/29/08
