When it comes to college football, the cash flow starts at the top

When it comes to college football, the cash flow starts at the top

From the time Georgia and Oklahoma won television independence for the major conferences in a landmark Supreme Court case in 1984, NCAA’s Division I has operated on the premise that what’s good for the richest schools will eventually be good for the poorest.
That decision, combined with the rise of cable television, fueled an explosion in wealth for the most popular college sports programs over the past 25 years. It’s hard to imagine Justice John Paul Stevens and the rest of the 7-2 majority saw $100 million athletic budgets or $3 billion television deals when they cast their votes to unleash the beast.

orlandosentinel.com
7/29/9