SEC football brings the cha-ching
Game day in the SEC is big business and the price tag for the experience can be steep.
Devoted fans are anteing up, shelling out millions on hotels, parking, clothing, food and drink to watch SEC football — an obsession in nine states and one that is nearly unrivaled in five of those where there’s no major professional competition.
On a given Saturday, crazed SEC fans spend up to $41 million in ticket sales alone.
Twenty years ago, Brian Harrison paid $45,000 to tailgate in one of about two dozen converted railroad cars called “Cockabooses” less than a Hail Mary pass from Williams-Brice Stadium in Columbia, S.C. Now 43, he’s lucky he bought early — two suites for sale currently go for more than $200,000.
KentuckySports.com
10/14/10
