Is the Big Ten big enough?

Is the Big Ten big enough?

Also working in the league’s favor: Despite an NBC contract that brings $15 million per year to Notre Dame, conservative estimates show the Irish could make at least $5 million more in the Big Ten because of its television and radio rights fees.
Officials at Big Ten schools, both current and potential, say the factors in choosing a new member aren’t strictly financial. The conference desires a school with winning traditions in all sports and an institution with a strong academic profile. Belonging to the Association of American Universities, an organization of research universities that includes the 11 Big Ten schools, would help.

SportingNews.com
5/17/10