http://online.wsj.com/article/SB10001424052748703453804575479964140668930.html
ARLINGTON, Texas—The Dallas Cowboys, by far the most popular NFL team in the Nielsen survey, got there partly through success on the field, winning five Super Bowls, tied for second-most in league history. But they’ve also done it with a combination of hubris, generous geography, a bit of luck and perhaps the biggest sideshow in the league’s history: the Dallas Cowboys Cheerleaders.
In 1960, when the Cowboys began playing as an NFL expansion team, Dallas was smaller than Milwaukee, a Central time zone outpost far from the league’s center of gravity. Things quickly changed with the hiring of a former sportswriter-turned-TV-producer named Tex Schramm as the team’s president and general manager.
WSJ.com
9/9/10
Magnolia Tribune
