NCAA title game TV audience up 31 percent over last year
Ratings for Duke’s 61-59 victory over Butler were up 31% over last year’s North Carolina-Michigan State final.
The network reported an overnight rating of 14.2, which translates to 14.2% of households in 56 urban markets.
Monday’s viewership is the highest since the North Carolina-Illinois final drew 15% of TV households in 2005.
ClarionLedger.com
4/7/10
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