On Thursday night, John McCain’s acceptance speech at the Republican National Convention bested Barack Obama’s record-breaking viewership numbers from last week by 500,000 viewers.
More than 38.9 million people tuned in to coverage of the final night of the GOP convention. In comparison, Obama’s acceptance speech at the Democratic convention drew 38.4 million viewers.
For the third night in a row, more women (19.2 million) than men (17.9 million) watched the RNC coverage. Still, McCain’s speech drew significantly more men than Obama’s acceptance speech (16.2 million). In contrast, Obama drew more women (19.9 million) than McCain (19.2 million).
White viewers also flocked to their TV’s for McCain’s speech (32.2 million vs. 27 million for Obama). But among African Americans, the reverse was true: 7.5 million African Americans watched Obama’s speech last week, while just 3.1 million tuned in for McCain’s speech.
More than 37.2 million people tuned in for coverage of the third night of the 2008 Republican National Convention, which featured Sarah Palin’s much anticipated national debut.
Wednesday night’s RNC broadcasts attracted just a 1.1 million fewer viewers than Barack Obama’s record-breaking speech on day four of the Democratic convention.
nielsen wire
9/5/8
Magnolia Tribune
