Sherrington: College football doesn’t just mean business

Sherrington: College football doesn’t just mean business

In my formative years as a sportswriter, an era archaeologists characterize as “pre-cable,” college football was a mom-and-pop business.
Players worked out in dark, dank rooms that you entered at your own risk. A luxury suite was a big room at the Ritz. Coaches ran camps to make ends meet. You could holster Texas’ media guide in your back pocket.
Nowadays your program simply isn’t competitive if you don’t own an indoor practice facility or a video board the size of a battleship.

dallasnews.com
9/4/10