Texas in conference tug of war
With athletic revenue of $138 million in 2008-09, the school generated $57 million more than the next closest school in the Big 12. During the same year, Missouri’s revenue was $57 million.
Even with football stadiums seating more than 100,000, Ohio State, Michigan and Penn State failed to reach $100 million in revenue.
Big 12 commissioner Dan Beebe has been clear that protecting his most valuable asset is a high priority.
STLToday.com
6/7/10
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