ESPN interested in bidding for the rights to March Madness
NEW YORK — If the NCAA opts out early next year from its 11-year, $6 billion contract with CBS for the men’s basketball tournament, ESPN would be interested in bidding for the rights to March Madness, said Burke Magnus, ESPN’s senior vice president of college sports programming.
CBS’ contract runs through 2013. But the NCAA has the right to opt out by July 31, 2010. If it does, it would leave CBS’s annual rights fees, according to NCAA numbers, of a little more than $2.2 billion for 2011-2013 in search of a bigger payday from another TV partner.
usatoday.com
11/5/9
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