The Cowboys, Steelers, Packers and Patriots can all make a legitimate claim to the title of “America’s Team.” ESPN.com’s Matt Mosley, James Walker, Kevin Seifert, and Tim Graham debate each team’s case.
By Matt Mosley
In putting together a highlights video for the 1978 Dallas Cowboys, NFL Films needed a catchy name. Then editor-in-chief Bob Ryan is credited with coining the phrase “America’s Team.”
Cowboys coach Tom Landry resisted the title early on because he thought it would provide opposing teams with even more incentive to knock off the Cowboys. But the incomparable marketing genius, Tex Schramm, the club’s president, fell in love with the title and was delighted when it was mentioned during a CBS telecast at the start of the 1979 season.