Democrats are borrowing traditionally Republican tactics to court religious voters, airing ads on Christian radio, inserting ads in church bulletins and throwing faith-focused house parties.
Democrats face hurdles to trying to replicate Republican successes, said John Green, a senior fellow with the Pew Forum on Religion and Public Life. The Democratic religious coalition is more diverse, so messages tailored to some faith communities might alienate others, not to mention nonreligious voters who are part of the party base, he said.
Christian radio is another new frontier. Democrats running in special elections for Congress this year in two Southern states — Travis Childers in Mississippi and Don Cazayoux in Louisiana — ran ads on Christian radio. Both won, taking seats from Republicans.