Sports play a big role in bringing dads and their kids together, so who better to kick off Father’s Day Weekend than the ultimate father-son team: Peyton, Archie and Eli Manning. Today, the ‘first family of football’ teamed up with Hasbro Inc.’s (NYSE:HAS) NERF brand to host the NERF Father’s Day Football Throwdown, the world’s largest father-child catch and passing contest at New York City’s Chelsea Piers. The NERF brand entered a multi-year, wide-ranging product and promotional alliance with Indianapolis Colts quarterback Peyton Manning in 2007.
The Manning family – Peyton, MVP Super Bowl XLI and Indianapolis Colts quarterback, Eli, MVP Super Bowl XLII and New York Giants quarterback, and their father, former NFL quarterback Archie – opened the event with the ceremonial first toss in the world’s largest father-child catch. Following, hundreds of dads and kids competed to be crowned by the Mannings as the NERF Father’s Day Football Throwdown Champions.
tradingmarkets.com
6/14/08
Magnolia Tribune
