- “We’re proud to create more than 400 new jobs upon opening, and many more to come during the holiday season. We look forward to becoming part of the community,” said Norm Hullinger, Co-President of ALO.
The Mississippi Development Authority announced Monday that ALO, a fashion and lifestyle brand, is locating a new national fulfillment and distribution center in Southaven.
“ALO is pleased to expand our operations in Mississippi with a state-of-the-art fulfillment and distribution center that will help us serve customers across the country with seamless delivery. We’re proud to create more than 400 new jobs upon opening, and many more to come during the holiday season. We look forward to becoming part of the community,” said Norm Hullinger, Co-President of ALO.
The corporate investment is nearly $176 million, moving into an existing building that will occupy up to 1.2 million square feet, with the option to add returns processing operations at the facility.
ALO expects to begin operations in August 2026 and plans to fill the new jobs by 2027.
Governor Tate Reeves said one of the things Mississippi does exceptionally well is logistics, “so this investment makes a lot of sense for our state and the company.”
“ALO could’ve picked anywhere to locate its national fulfillment center, and it chose DeSoto County,” Reeves said. “We’re proud to welcome ALO to Mississippi and look forward to the company’s success here.”
The Mississippi Development Authority noted that the agency is providing assistance through the Mississippi Flexible Tax Incentive, or MFLEX, program while DeSoto County and the city of Southaven are also assisting with the project.
“In distribution, reach matters, and Southaven delivers it. ALO will have the transportation access, workforce and capacity to move products quickly to customers across the country. That’s a winning combination for companies with extensive shipping needs. ALO’s decision to put a national operation in DeSoto County shows exactly why North Mississippi continues to lead in logistics and distribution,” said Mississippi Development Authority Executive Director PJ Waldrop.
Cass Rutledge
