“LeBron James is one of the world’s best basketball players and a global sports icon that has transcended generations and cultures,” Nike spokesman Kejuan Wilkins said in an e-mail to The Post. “Nike’s relationship with LeBron has created innovative basketball products and captivating campaigns. We’re proud to continue our partnership with him for years to come.”
The idea of the no-New York clause is [that] James is confident he will make extra money off the base contract by selling more shoes because of his new royalty agreement. And he will sell more shoes by winning championships.
NYPost.com
4/2/10
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