Jim Beam follows Jack Daniel’s lead, exits as NASCAR sponsor
By:
Magnolia Tribune
- September 23, 2009
Jim Beam follows Jack Daniel’s lead, exits as NASCAR sponsor
CHARLOTTE (AP) — The maker of Jim Beam Bourbon will stop sponsoring Robby Gordon’s (FSY) Sprint Cup team next season, sending another liquor company to the NASCAR sidelines.
A day after Jack Daniel’s announced it would stop supporting Casey Mears’ (FSY) No. 07 Chevrolet for Richard Childress Racing, Beam Global Spirits & Wine, Inc. said Tuesday it was shifting sponsorship dollars to areas outside NASCAR.
usatoday.com
9/23/9
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