Game on! CBS sells out last Super Bowl ads
LOS ANGELES — CBS Corp. said it sold out of ads for the Super Bowl on Monday at average prices that are better than last year, with some 30-second spots topping $3 million apiece.
CBS said the final spot sold Monday morning, six days before kickoff.
That’s a few days ahead of schedule. Last year, NBC still had two 30-second spots remaining two days before the game as the economy was mired in a recession, and announced only on the eve of the game that it sold out a total 69 spots.
CBS said last month it was selling 62 spots, but that grew over time and the final number of spots is “very close” to what NBC sold last year, said spokesman Dana McClintock. The network provided no further details on prices.
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2/2/10
